GEO: How to Get Your Brand Cited by ChatGPT, Gemini & AI Overviews

Generative Engine Optimization (GEO) is the practice of structuring your content and entity signals so that large language models — ChatGPT, Gemini, Claude, Grok, and Google's AI Overviews — cite and surface your brand in their answers.

Unlike traditional SEO, where the goal is a ranking position, GEO is about being the trusted source an AI pulls from when it synthesizes a response.

A growing share of high-intent research now begins inside an AI assistant rather than a search box. If your brand isn't part of the model's answer, you're invisible at the exact moment a buyer is forming an opinion.

The businesses winning here treat their content as a knowledge base for machines as much as for humans — clear entities, structured data, and unambiguous factual statements.

Start with entity optimization: make sure your brand, people, and services are described consistently across your site and the wider web. Add structured data (Organization, FAQ, Product) so machines can parse your claims.

Then build genuinely citable content — original data, clear definitions, and direct answers to the questions your audience actually asks. This is the same discipline behind AEO, extended to generative engines.