Local SEO & AI Search for a Boutique Yoga Retreat
+42.7%
GBP profile views
30.2K
Search impressions
1.26K
Organic clicks
8.7
Average position
OVERVIEW
Built an AI-ready evergreen content hub and local strategy for a French yoga retreat — +42.7% Google Business Profile views and visibility across Google, AI Overviews, ChatGPT, Gemini, and Claude.
THE CHALLENGE
What Was Holding Growth Back
- 01Outdated pages and unclear localization between Moliets and Landes.
- 02Previously removed URLs still appeared in Google, muddying topical clarity.
- 03No dedicated evergreen content for the full Yoga Moliets search journey.
- 04Weak topical authority versus larger regional retreat websites.
THE STRATEGY
How We Solved It
Evergreen Hub
Architected an AI-ready content hub covering the complete retreat journey.
Local SEO
Targeted Yoga Moliets / Landes searches with GBP optimization and WhatsApp integration.
Semantic & Entity SEO
Entity optimization and structured data planning for FAQ, Events, Reviews, and Local Business.
AI Search (GEO/AEO)
Optimized for Featured Snippets, voice, and generative engines while preserving brand voice.
PROOF OF WORK
The Numbers, Captured
Esprit Calme Google Search results
GBP performance
Organic impressions growth
THE RESULTS
Measurable Outcomes, Documented
2,811
GBP views (from 1,969)
378
Interactions (+24.2%)
4.2%
Average CTR
Multi-AI
Visible across AI engines
YOUR TURN
Want Results Like These For Your Business?
Every strategy starts with understanding your market. Let's talk about what's possible.